TRAINING BRAND MANAGEMENT IN MARKETING DI JAKARTA

TRAINING MANAJEMEN MEREK DALAM PEMASARAN DI JAKARTA

TRAINING MELAKUKAN PERENCANAAN MEDIA UNTUK BRAND EQUITY DI JAKARTA

Manfaat Training:
* Memahami konsep dan implementasi brand management
* Mampu mendesain brand yang sukses
* Mampu mengaudit dan mengevaluasi brand
* Mampu melakukan perencanaan media untuk brand equity
* Mampu melakukan perencanaan promosi untuk brand development

Materi :
1. Concept Marketing and Brand Management
+ What is brand management
+ The primary responsibilities of brand managers
+ Trends in brand management
+ The benefits strong brands deliver to organizations
2. The Brand Management
+ The Brand Management Process
+ Element of Brand loyalty
3. Steps to helps brands connect emotionally to their customers:
+ Develop success (re)position a brand
+ Create and manage a strong brand identity
+ Develop a brand identity system and standards
+ Develop a powerful brand tagline
+ Publicity and word-of-mouth marketing to a brand’s advantage
+ Using blogs and other social media to build brands
4. Develop a strong brand marketing plan:
+ Marketing tools and techniques
+ Use   internal  communication,  education  and  training  and
organization design to align the organization in
5. Support of the brand
+ Develop a brand building organization and transform employees
into enthusiastic brand champions
6.     Conducting Brand audit and brand equity
7.     Measurement of the asset value of a brand
8.      Managing  brand  using  point-of-sale  (POS) data in managing
brands
9.      Qualitative and quantitative brand research methodologies and
approaches

Lokasi Pelatihan Tahun 2021 :

Yogyakarta, Hotel Dafam Seturan

Jakarta, Hotel Amaris La Codefin Kemang

Bandung, Hotel Grand Serela Setiabudhi

Bali, Hotel Ibis Kuta

Lombok, Hotel Jayakarta

Catatan :

• Waktu pelatihan Dua+1* hari dengan Biaya tersedia untuk Perorangan, Group, dan Inhouse Training, belum termasuk akomodasi/penginapan.
• Untuk biaya dan jadwal training harap menghubungi marketing kembali

Investasi training:

Investasi pelatihan selama dua hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.

Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas training:

Free Penjemputan dari bandara ke hotel*.

Modul / Handout.

Flashdisk*.

Certificate of attendance.

FREE Bag or bagpacker.

Training Kit (Photo Documentation, Blocknote, ATK, etc).

2x Coffe Break & 1 Lunch.

Souvenir .