TRAINING PERENCANAAN, RISET DAN STRATEGI PEMASARAN

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PELATIHAN PERENCANAAN, RISET DAN STRATEGI PEMASARAN PENDAHULUAN TRAINING PERENCANAAN, RISET DAN STRATEGI PEMASARAN Persaingan yang dihadapi memasuki kondisi hiperkompetitif. Perusahaan tidak dapat lagi menggunakan keunggulan kompetitif semata melalui keunggulan strategi bauran pemasaran. Perusahaan perlu secara cepat dan tanggap menganalisis setiap situasi persaingan yang terjadi dan mengambil langkah berupa strategi yang harus dilakukan. Perusahaan harus siap bertarung dalam 4 arena yaitu persaingan dalam price quality, persaingan dalam teknologi, persaingan dalam modal…

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